Adobe Air Development

Adobe Air Development
Summary
• Adobe Integrated Runtime (AIR)
• Business Analysis
• Customer Reach
• Enhanced User Experience
• Leverage Existing Assets
• Deploy Rich Internet Applications
• Enhance Benefits
• Application Stack
• Features
• Sample Applications
• Advantages & Challenges

What is Adobe AIR
• Adobe Integrated Runtime (AIR) is developed
by Adobe System to take advantage of rich
internet applications on desktop
• AIR is a run time environment that enables
you to build desktop applications using existing
web technologies like Flash, Flex, HTML, AJAX
•AIR runs on Linux, MAC and Windows
•Initially released on Feb 25, 2008

Adobe AIR – Customer Benefits
Reach the customer rather than the Customer
reach you
 Have the customers connected without them being
logged on to your web site
 User able to get constant feeds, updates, alerts
and/or notifications
 Enables Sharing, Collaboration even while there is
no internet
 No new version update hassle

Adobe AIR – Enhanced User Experience

Deliver fully branded experiences with desktop
functionality
• Provide dynamic interactive applications
• Enhance Usability - Functionalities like
• Customer Chrome - Transparent User Screens
• Drag & Drop
• Access local files
• Clipboard support
• Information sharing across devices
• Move data between desktop & mobile, vice
versa

Adobe AIR – Assets
Leverage existing personnel, processes, and
infrastructure
• Uses existing technology like AJAX,Flash,HTML,
JavaScript
• People
• The same technology stack is used for AIR
• The same people can be trained for developing
and deploying AIR applications
• Processes
• No major process changes

Adobe AIR – Deploy Rich Internet Applications
Develop and deliver Applications efficiently
• Compatible across multiple Operating Systems
• Easy Installations
• Security using Digitally Signed Certificates
• Enhanced Stability and reliability
• Allows rapid development
• Low risk

Adobe AIR – Enhanced Benefits
Increase the Benefits of investments
• Enhanced customer reach
• Increase customer loyalty
• Widened market reach
• Decreased customer attrition

Adobe AIR – Features
Familiar Workflow - Develop rich
Internet applications on the desktop
using familiar workflows and Flex 3.
Enhanced networking - Broad and
flexible operations for accessing
standard and wireless networks.
Rich multimedia and video -
support for animation, bitmap and
vector graphics,high quality audio
and including H.263, H.264, AAC,
MP3
Local File Access – Read/Write
local files of any size containing text
or binary content.
Embedded database - Build data
intensive applications with integrated,
open source, cross-platform SQLite
database for improved application
responsiveness and data manipulation.
Flexible runtime - Leverage the
proven open technologies like
Tamarin, WebKit, and SQLite
Cross operating system
compatibility - Use the Adobe AIR
SDK to package cross operating
system, binary-compatible AIR
applications for easy deployment.
Multi window support and
transparency - Full control over the
look and feel of applications for
complete branding, including non
rectangular windows and custom
chrome.
Convenient desktop APIs –
Connect RIA developement to the
desktop with drag and drop support,
rich clipboard access, and more.
Easy application delivery - Helps
user easily install AIR applications
from the web with runtime support
for application updates and
maintenance.

Adobe AIR –Applications
Leading online services provider uses Adobe AIR to reach
customers beyond the browser.
Trend setting automotive manufacturer uses Adobe Flex and
Adobe AIR to extend its iconic MINI brand and lifestyle
proposition through online marketing
eBay uses Adobe AIR to extend its global marketplace beyond
the web browser, delivering a powerful version of eBay for the
desktop
NASDAQ enables investors and brokers to replay market
activity in great detail at any given point in time.
With its reputation for providing innovative content,
Nickelodeon strives to keep kids enthusiastic about every
interaction with the company.
Model Metrics releases on-demand Adobe AIR application for
the pharmaceutical industry on Force.com, the first multitenant
Platform as a Service from Salesforce.com
Award winning web-to-mobile application evolves into a bidirectional
desktop-to-mobile tool using Adobe AIR—shifting
content seamlessly across devices
Yahoo! plans to adopt Adobe AIR to debut client extension
to Y! Live—a new experiment in live collaborative video for
social broadcasters and developers
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